Visual Identity
A visual identity is far more than a logo. It is the language that allows a brand, project, or product to express who it is, what it stands for, and how it wishes to connect with others.
Every identity is developed through a personalized process, creating a visual system that is cohesive, memorable, and deeply aligned with the project’s values and vision.
I’m especially drawn to collaborating with projects rooted in art, culture, well-being, nature, and human transformation.
Color Palette
Logo Variation
Editorial Design and Packaging
A visual identity inspired by the cosmology of the Sixth Sun, created for an Essential Oils and Wellness brand rooted in a deep connection with nature.
Color Palette
Logo Variations
A visual identity for the editorial imprint of FOCO Creative Agency, created to bring publications that celebrate creativity, art, and stories with purpose to life.
Color Palette
Logo Variation
Merchandise
A visual identity for a cultural space that fosters artistic residencies, interdisciplinary projects, and collaborative creative experiences.
A visual identity for a psychotherapy and holistic healing practice that integrates somatic practices, well-being, and a culturally conscious approach.
Logo Variation
Color Palette
Iconography
Patterns
Sixth Sun
A visual identity inspired by the cosmology of the Sixth Sun, created for an Essential Oils and Wellness brand rooted in a deep connection with nature.
Logo Variation
Color Palette
Elements
Almas Creativas
A visual identity for the editorial imprint of FOCO Creative Agency, created to bring publications that celebrate creativity, art, and purposeful storytelling to life.
Logo Variations
Color Palette
Casa 42
A visual identity for a cultural space dedicated to artistic residencies, interdisciplinary projects, and shared creative experiences.
Logo Variation
Color Palette
Elements
Merchandise
Tolteca Healing Arts
A visual identity for a psychotherapy and holistic healing practice that integrates somatic practices, well-being, and a culturally conscious approach.
Logo Variation
Color Palette
Iconography
Patterns
Learn more
Through a process of deep listening, research, and creative direction, I develop visual systems that reflect the essence, personality, and vision of each project.
My practice spans the creation of identities for brands, individual products, publications, and cultural projects, translating each into a distinctive and cohesive visual language.
This may include:
-
Logo & visual identity system
-
Color palette & typography selection
-
Brand guidelines
-
Editorial design & book covers
-
Packaging & product labeling
-
Art direction
-
Print & digital materials
-
Visual applications for events, exhibitions & experiences
Through a process of deep listening, research, and creative direction, I develop visual systems that reflect the essence, personality, and vision of each project.
My practice spans the creation of identities for brands, individual products, publications, and cultural projects, translating each into a distinctive and cohesive visual language.
This may include
-
Logo & visual identity system
-
Color palette & typography selection
-
Brand guidelines
-
Editorial design & book covers
-
Packaging & product labeling
-
Art direction
-
Print & digital materials
-
Visual applications for events, exhibitions & experiences